In short: An NGO website builds credibility by being clear, current and transparent: mission, programmes, governance, reports and contact details.
Funders and partners often review your website before replying to an email. Make it easy for them to say yes.
What to show
- Mission and programmes: what you do, where and for whom
- Impact stories: real stories, published with permission
- Governance: board, registration and key policies
- Reports: annual reports and financial summaries where appropriate
- Partners: how to collaborate, with a direct contact
Protect the people you serve
Do not publish photographs or details of beneficiaries without informed consent, especially children. Follow your own safeguarding policy.
Be current
An outdated news page signals an inactive organisation. Update at least quarterly, and remove expired calls and events.
Diaspora supporters
Many supporters live abroad. A short page explaining how to get involved from overseas, and how contributions are used, helps. See our page for Zimbabweans abroad.